We get it. We’re business people like you. We too look for ways of getting the most out of our marketing dollars. Have you noticed the increasing number of marketing vehicles available to you? Offline, online, social, Pay Per Click. Confusion and doubt sets in. Then a salesperson or email arrives announcing that they have …
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Where to put your marketing dollars
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These 5 words will save you BIG marketing dollars
We get it. The Internet is an exciting place with emerging technologies and new ways of reaching your prospective customers. Each week we have clients ask us about a new digital marketing vehicle they’ve just read about or stumbled upon. These shiny new tools often promise to magically solve their revenue targets. When our clients ask, we answer with these …
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Using YouTube to your businesses advantage
YouTube is now the second most powerful search engine next to Google. YouTube results are starting to be returned by Google. How are you using YouTube to your businesses advantage? Link YouTube videos on your blog. (Google loves Blogs.)
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Does your website connect, rather than separate you from your audience?
In an internet marketing consultation session this morning, I reviewed a client’s website contents with them. What I noticed was a common occurrence that is subtle, yet has enormous implications. The client forgot that they were talking a single real-live human being who, like themselves, had their one head and 2 eyes glued to their monitor …
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Internet Marketing:Your Company Name as a Brand
In traditional branding terms, in the long run a brand is just a name. In the short term, the brand needs a unique idea or concept. It needs to “own” a word in the mind, ideally first in it’s class (think Amazon, eBay etc.). After time that uniqueness disappears.(Esso verses Petro Canada, Seven 11 verses …
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Web Design Professional verses Web Design Dabbler
Although we are extremely happy from the many calls we receive from frantic business owners whose web designer has gone out of business, disappeared or plain ignored them, I starting to become disturbed. Bad experiences with web designers give the web design business a bad name. People don’t know who to trust. Please business people …
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Ensuring your Website doesn’t blow a sale for you
Do you ever do research on the web? Ever research real estate on the web? Do you judge a home on what you see in on the Internet? Do you think if you were buying a business that you might be inclined to do some internet research on the business you were considering? What would …
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Do you have a presence on the Internet highway?
People now use the Internet for research in such large numbers. (Don’t you?) If you have a business and don’t have a website presence, how do you expect people to find you? That’s like not having a phone number in the phone book. It doesn’t have to be a large website as long as it’s …