In a very short time, websites have become the “window to a business”. People now do most of their research online. Everyone, including prospective customers and potential employees, now judge a company by their website. But business owners are still just scratching the surface of this incredible communications tool. With strategic thinking, their website can be designed to capture specific niches in the marketplace, accelerate the sales process, and reduce operating costs. Sales and service people can reduce their road time. Videos can be inserted for product demonstrations. Websites can be used to measure effectiveness of marketing programs. They can measure what people are actually interested about on the website and adjust their offline marketing. And you know the really eye opening fact? Business websites are still in their infancy. Get ready. You haven’t seen anything yet!