Each week there seems to be a recurring “theme”. This week’s web design in Durham Region “theme” seems to centre on the difference in an IT type company/division creating a website, verses a marketing type company/division building a website. The battle centres on who should construct it. The short answer is, it’s not about who does the web design. It’s about what the purpose of the web design is. Is it more operational than marketing or more marketing than operational? Is it for existing customers or prospects? What does the target market want to see in the website. Design can be clinical or attractive. What does the target market want to see? Once you answer the questions you will get a better indication of what you require. Like hiring an employee, it’s all about the right fit.