Using Web Tools to Capture New Markets

Richard Gauder July 22nd, 2011

Want to capture new markets, but don’t know exactly how or which direction to move?

With the emergence of Internet research tools, a company can capture business they didn’t even know existed. For example, did you know that tools exist that report what volumes of people are searching on certain search strings? (e.g. “portable sawmills Ontario”)

Gas stations locate where the traffic flows, why not use the same philosophy in your industry on the Internet highway?

The returns can be quite dramatic. A manufacturer we worked with had allocated just a few thousand dollars to modernize and optimize their website for the search engines. The result: sales of over $250,000 in 3 months directly related to the website upgrade.

A company’s website has now become a vital part of any business. Those businesses that take their online strategy seriously will be the ones that capture new markets and outperform their unsuspecting competition that are slow to act. What are you waiting for?