The impact Mobile adoption is having on your business website

Make no mistake, customers are buying smartphones and tablets at a pace faster than they did when personal computers first came out.

As we review clients' analytics reports, we are amazed at the year-over-year growth in mobile website views on smartphones and tablets. Last year Google started encouraging and focusing web designers to build websites that load faster. They even made a website's load time a factor in their algorithm for search rankings.

Faster loading sites are typically built better. Their code is clean and lean. Pictures are properly optimized. Quick loading and well built websites have another advantage – they reduce visitor cell phone data charges.

Your customers are viewing your sites on mobile and tablet devices. It's time to start paying attention. What are the implications or your company website?