Through teaching courses to new businesses and involvement with the Chamber of Commerce organizations, we are exposed to many small companies We are asked time and time again: what do I need to have a good website? Our answer is always the same: a good business.You see for most, websites are just extensions of a business. They are a tool that can supercharge sales, cut operations costs and increase productivity. The key word is extension. No website, no matter how good, can save a bad company. A website is about content and content comes from the business. So you want a better website? Start by looking at your business first and extending it through your website.