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I originally posted this article 7 years ago. It is still key and still ignored by many organizations. There is a reason CONTENT management systems (CMS) have taken over the web. In fact over 25% of all new websites are now built with WordPress CMS. When a business owner hears that we specialize in WordPress websites, they begin asking questions. Does social marketing work, how do I get on the first page of Google, what’s new? Someone recently asked me what the most important thing about a website was. I naturally answered “content”. They just looked at me strangely. But THAT …

More and more businesses are beginning to ask for cleaner business websites with less information crammed in. They are finally noticing what we’ve been telling them all along: visitors skim a website, they don’t read every word. We now flow people through a website to the desired page and action. Website design is also becoming more targeted. It’s not unusual for us to have one web design targeted at one audience for one service and another for a different service. As the Internet highway becomes busier, carving out and owning a piece of it is becoming the norm. But beware. …

Each week we get a few calls that go like this “my web design company went out of business/disappeared HELP!” As the economy gets more challenging, one-man web design companies are dropping like flies. Before yours does I suggest you do these 3 things: Verify you and not your web designer owns/controls your domain name Ensure the administrative email is yours and not your web designers Back up all files Have a back up web design firm who you believe is stable. Business websites have become much too important not to be taken seriously. Technology needs to be backed up. …

No matter how good a web design is, your website will fail unless you heed this advice. The key to a good website is providing great information that visitors are looking for, in ways they want to see/hear it, and having an honest and friendly tone that builds a relationship. Sounds simple doesn’t it?

People now use the Internet for research in such large numbers. (Don’t you?) If you have a business and don’t have a website presence, how do you expect people to find you? That’s like not having a phone number in the phone book. It doesn’t have to be a large website as long as it’s professional and has the information your target audience is looking for. We recently did a small site for a company that does landscape design and garden “renewals” Simple, inexpensive and it does what it needs to, no more, no less. www.perspectivelandscapes.com Times have changed in …