Strategic planning precedes web design. In Oshawa recently, I had a meeting with a business that had the variables one requires to capture a Canadian vertical market. Even though we’ve done hundreds of websites, I got excited about this one! Here are the variables with this project that we can all learn from. It’s for those small owner-operator retail operations that wish to capture business through their website: 1. A specific niche that doesn’t have a lot of Canadian competition It could be a specialty product or higher end service. The more unique, the easier to optimize a website inexpensively. …
