Back in Sept of 2011 usability expert Jakob Nielson wrote an article entitled “How Long Do Users Stay on Web Pages?” (http://www.nngroup.com/articles/how-long-do-users-stay-on-web-pages). He spoke of research that showed your website has only 10 seconds to get visitors to stay. If you can get visitors to stay 30 seconds the rate of visitor loss flattens out. That means you need to communicate your value proposition within 10 seconds, then get them to stay for 20 seconds more. But what if you are annoying visitors without realizing it? How? Distracting movement on your website. “What?” you ask, “but I love my carousels …
