The conversation began: “I need to do social media for my business” they said. “Great”, I answered, “What’s your business and which social media platforms are your prospective customers or influencers using?” “I’m not sure, but I know I have to do it.” they replied, “Do you have the time?” I asked. “Not really”, they replied, “but I know I have to use it. I need to use social media to grow my business. That’s where everyone is.” So here’s the question: Is most online social interaction done within the confines of social media? In the excellent article “Dark Social, …
