There are many people that use Gmail, Bell, Rogers and similar email providers for their personal use. When they start a new business, it’s easier just continuing to use that email. However, that’s not a very good strategy in the long run for a business. As the saying goes: “Before you start climbing a wall, make sure the wall is the right one.” You see, when you start out in your business one of the first things you get is a business card. You start handing it out. You also send out emails, continuing to build your network. So what happens, say 3 or 5 years down …
