Studies show Visitors aren’t reading your content as much as you think

Richard Gauder May 6th, 2008

According to usability expert Jacob Nielson “on the average Web page, users have time to read at most 28% of the words during an average visit; 20% is more likely.”
So, visitors just aren’t reading your content like you think they are. Remeber to write the most important information at the top…think inverted pyramid. Also, studies are showing that hyperlinks win in the “most frequently clicked” column (buttons #2, back button #3). Think of hyperlinks as eye “bumpers”. Set them up strategically to flow visitors where you want them. Set up Goal conversions in Google to measure. There is a reason our industry calls it “web design”.