Many clients want their website to do well on Google, Yahoo, MSN etc. Although we build search engine friendly websites, there are many variables that help a website do better on an ongoing basis. One of them is changing your content. The saying we like to tell our clients is â€œSearch Engine Spiders love fresh foodâ€?. ThatÂ means changing content often helps your ratings, as search enginesÂ see itâ€™s an active website and return more often. Remember, search engine strategies for a website are like direct marketing strategies for mailings. They take ongoing planning, execution, measurement and adjustment.