The Net Generation, a group bigger than the baby boomers, has a leading edge age of 32 and a tail end of age 11. More of the Net Generation voted in the last US election than those 65 and older. They are very comfortable using technology and the Internet is their primary source of research. So how does this impact your business? Managers are increasingly hiring younger people. I suspect they naturally delegate Internet related research to them. So the Net Generation is increasingly providing recommendations and influencing decision makers.
So what happens if your web presence is weak and doesn’t answer their questions in the way they want to see them? Remember, your website is your window to the world. Make sure it speaks to your target audience.
