Magic won’t help a bad business. Neither will a website.

Companies continually approach us to develop a website that helps improve their business. But, the truth is that it’s primarily their already effective business model that lies at the root of their success.

Yes, we help companies target their audience more effectively and provide a well-built and effective website. But, no matter how good a website is, it’s not a magic bullet. If you have a bad business model, you will fail…period.

Websites are simply a sophisticated communication vehicle. When the telephone was invented, businesses benefited as well. But the telephone never made a business; a good business model made the business.

With the Internet, the world will know whether your business is a good one or bad one.  Your website is only a magnifier of your success.