I recently gave a 2 ½ hour seminar entitled “Keys to an effective Business Website” and heard myself utter the words Golden Perspective, a term which I made up years ago. It simply means coming from the audience’s perspective rather than yours. Many in the audience slapped their foreheads when they understood it in the context of web design. It's vital when optimizing a website for search engines like Google. Ignoring the rule hurts your search results. For example, an automobile dealer might prefer to use the words “pre-owned vehicles” rather than “used cars”. But people search on used cars, not pre-owned cars, so their website wouldn't come up. So take a closer look at your website and all the places you come in contact with your target audience and review them from the golden perspective.