In God I Trust…All Others Show Me Data

Richard Gauder February 21st, 2007

I’ve made that statement 4 times this week. It seems I keep coming across people who don’t measure the effectiveness and results of their marketing. I shudder to think how much money people waste. If you don’t measure, how can you manage what you spend your marketing advertisement investment on? Your web traffic statistics report through your website is a great way to measure an “off line” advertising campaign. Next time you have an advertisement, simply direct people to your website for more information or better yet, to print out an offer. Try different mediums and different ads. Measure, adjust, then start all over. Guessing for what works is for psychics. measuring data is for business professionals.