Important: You need to make the switch to Google Analytics 4 (GA4) by 2023!

Google is making changes to analytics and this will affect your website and tracking. Google will be ending tracking with Universal Analytics by July 1, 2023

You may start seeing some notices regarding this from Google.
Screenshot of Google Notice re analytics: Universal analytics will no longer process new data in standard properties starting in 2023. Prepare now by setting up and switching over to a Google Analytics 4 property.

What does this mean to you?

This means that if your website uses Google Analytics and you want to continue tracking visitors, you will need to make the switch.

You can make the switch yourself if analytics is set up in your own Google account. You will still need to send us the new GA tracking number – ie G-ABCDEF7X999, so we can add it into your website for you. We may need to change where and how that new tracking number is added to your website. So that means some extra work for us, thanks to Google.

Otherwise, we can manage it all for you: the switch to GA4 Analytics as well as updating the code in the website. To do this, we will need your login credentials to your Google account. Passwords often change over time, so even if we had them at one time, we will need to ensure we have valid credentials.

When should you do this?

If you want to be able to compare recent traffic to historical traffic data, the sooner the better. The sooner you switch to GA4, the sooner you will start to build up “new” traffic history in your account, so you can see trends again.

What is CMS Web Solutions Role here?

As mentioned above, due to these Google changes we will need to make some changes to your website.

We will be doing the basic switch from Universal Analytics to Google Analytics 4. Other complex reporting needs such as goal conversions, event tracking etc. will not be included in this update.

If you want us to proceed with the conversion update for your website, please email Working with you, we can get this done and new GA4 tracking will begin.