How important is linking your website to your social media?

I asked Leslie Hughes, social media strategist at PunchMedia “How important is linking your website to your social media?” Her answer was quite good and verifies what our clients are experiencing.

While Social Media seems to be a hot trend right now, businesses have to remember that their Website is still extremely important.

Facebook, Twitter etc. are great ways to get feedback and to spread messages virally to friends and family but these platforms are still someone else’s website. Only on your website can you best showcase your business, and collect your customer’s email addresses.

Including your blog feed on your Website and also feeding it to your Facebook site is a great way to stay top-of-mind with your customers. Receiving feedback through your blog is a great opportunity to learn and connect with your customers while also optimizing your business in search engines.

Remember, when customers are actively looking for your business, they don’t go to Social Media to find you, they use Google.

It’s easy to get caught up by the social media storm. Don’t neglect your website, though. That’s where all your marketing efforts come together to generate revenue.