Recently I was fortunate to attend a Google seminar in Toronto. Although the focus was on the automotive sector and how research conducted outlined consumers behavior in the purchasing of vehicles, there were some identified trends that applied to all. One of the most important one is the increase in online video and how important it is to include in your online strategy. And it makes sense. More people have high-speed more people are comfortable with it because of You Tube, it’s easier and sometimes even fun. For me the most important point to remember is the computer is a one to one communication device. It’s a big visual screen in front of your target audience’s face. People skim words, but watch videos. The human mind processes visuals faster than words. So why not include videos to show your commercial, demo your product, show how to fix your product, answer frequently asked question.
