For Retailers Who want more Business

Richard Gauder August 31st, 2007

Are you gathering email addresses of most that come through your store? If no, why not?
Think of them as seeds you send out into the world. How will you care for them and nurture them?
They are more likely to provide an email address if you make it fun/rewarding for them…give them a reason!
Once they buy something, others might ask, “where did you get that?” Then you’ll have 2 seeds.
If your store has a unique niche, like organic gardening, Scottish products (www.weetartanshop.ca) etc.you can start a club and provide key information, specials etc. Soon you will be leading and connecting circles of like minded customers from around the world. Amazing how all you need is the internet and a post office to sell or buy anywhere in the world. My have times changed.