Do you have Google’s Webmaster Tools installed on your website? If you do and if your current website isn’t mobile friendly, Google is starting to send out notices with the words Fix mobile usability issues found on… suggesting you fix the issues. The notice will go something like this:
“Google systems have tested 57 pages from your site and found that 100% of them have critical mobile usability errors. The errors on these 57 pages severely affect how mobile users are able to experience your website. These pages will not be seen as mobile-friendly by Google Search, and will therefore be displayed and ranked appropriately for smartphone users.”
Google will explain the issues and even suggest ways of making your website more mobile friendly.
Because many older websites were built even before mobile smartphones were being built, why not take this time to review your visitor data and redo your website to improve the experience for your visitors coming both from desktop and smartphones.
Responsive websites are built so that the website “morphs” into whatever size screen it’s being viewed on, whether smartphone or a large TV. It’s the way Google recommends you build your website. So if being found on Google is important, why not follow Google’s advice?
Fix mobile usability issues found on your website
Fix mobile usability issues found on your website. It's not too expensive. Like a book, it’s the content that’s typically the toughest part. Because you already have a website with existing content, putting a new book cover on it, so to speak, should speed up the process considerably. And if the design remains straight forward, the cost will be reasonable.
The importance of websites has changed
Something happened a few years ago that impacts your business a great deal. Websites moved from “nice to have” to “must have”. Everybody, including yourself, have started researching online first. Studies are showing that 60% of the sales cycle is completed before a prospective client contacts you. That means your new salesperson is your website. Or, if a potential employee is thinking about joining your company, they will judge you based on what they see online.
Your website is no longer simply a brochure. It's a revenue generating vehicle. And, as such, it has moved from the cost column to the investment column. The question isn’t “How much will it cost?” it’s “How much do I need to invest to get the best return from my investment?”
The higher the sale coming through a website, the more you should invest as it will create the greatest return. We had a client get a $25,000 sale in the first few months specifically because of their website. Their question to us was “How can I spend more money to generate more sales?”
So, if more people are visiting your website through their mobile devices, why not use this opportunity to redo your website and bring it up to speed?
Contact CMS Web Solutions today to fix mobile usability issues.