Emails that get opened verses ones that don’t

Richard Gauder June 17th, 2008

A study of 40 million emails revealed that the emails that got opened more frequently were in fact ones that simply described in the subject line what was inside the email. Sales type headlines simply didn’t get opened. Ensure when people agree to receive your emails/newsletter that they are clear what they will expect to receive. Then just use the subject line to tell them what’s inside.