At the 2006 Canadian Chamber Conference of Business Leaders, Decima Research warned that:
Â·Â Â Â Â Â Â Â Â there is a new trend in the consciousness of Canadians around the environment. They explained that this is not a cyclical trend, but one that is long lasting and growing. Canadians are not blaming big business. They are starting instead to feel guilty about their individual impact and the legacy they are leaving future generations.
Â Businesses can no longer ignore this trend and need to adjust accordingly.