Search Engine Optimization

Starting in April 2015 Google wanted your website to be more mobile friendly and if it wasn’t they started penalizing non-mobile friendly websites, on their search engine, when visitors searched from a mobile device. (Google article here) “The search engine already promotes sites that work well on mobile devices over ones that don’t, a change introduced in …

Sharing information on social media networks and blogging have become increasingly popular in recent years.  In the past we have talked about Social Media Communication and Online Marketing, but in this post we’ll talk about the reasons to add a blog to your website. 4 reasons to add a blog to your website: It’s a way of …

The iPhone launched in 2007. Since then it’s incredible how quickly mobile phones have become a part of our lives. So what’s next?  In the last year, technology related to speech recognition has had major breakthroughs. The accuracy keeps getting better and it will only improve. And as it does, more people will stop typing …

Have you ever seen those home makeover shows?  The ones that take a dated house and transform it? The lesson they teach is that you don’t need to build a home from scratch to improve your surroundings. Before Sometimes, all a website needs is a bit of a facelift to breathe new life in to …

One of the biggest changes in the last few years has been the increase in the use of mobile device use. Your google analytics can show you how much traffic is coming to your website through mobile device searches! Google wants everyones website to be “mobile friendly”.  How much? They say if your website is …

Do you have Google’s Webmaster Tools installed on your website? If you do and if your current website isn’t mobile friendly, Google is starting to send out notices with the words Fix mobile usability issues found on… suggesting you fix the issues. The notice will go something like this: “Google systems have tested 57 pages …

“Newsletter marketing is so 10 years ago”, said a client recently. But is it really? Newsletters may not be the newest or coolest networking media, but they still prove to be a successful communication tool.  Why are they still successful? You are targeting users who have given you permission to contact them. Even though you …

SEO has changed in the last 2 years. Google’s algorithms have changed. Social media has changed. What has not changed is the selling of solutions that used to work, but no longer do. People are still flogging them. Take guaranteeing a first page result on Google. I know you don’t want to hear this (everyone …

The people that used black hat SEO (and the clients that paid them) must be so upset. Great article from Google.