Internet Marketing

  • So long, Websites. Hello Web Presence.

    The call came in … again. “I need a website for my business, how much?” It’s a simple question with a complexed answer, much liking asking “I need a house, how much?” The rest of the conversation goes something like this: Me: “Do you need hosting? Do you need email?” Prospect: “I’d like it to …

  • Facebook does NOT replace your Website

    Years ago I met with a business owner looking for a web designer. Durham Ontario tends to be slower to embrace new ideas than say Toronto. So I was surprised and happy to hear that this owner was excited about Facebook and it’s business applications. But then he said he believed that Facebook was going …

  • Attention Social Writers: Do I Give A Sh#%@

    Great writing is about sharing stories or information that are personal, practical and timely for your audience. I typically ask myself if I received this information, would I give a sh#%@ or DIGS which stands for Do I Give a Share? In this new online world, it’s hard to know if anyone is reading and …

  • We wasted money on advertising last year. Did you?

    I have a confession to make. My firm wasted a lot of money on ineffective adversing last year and it’s my fault. I didn’t realize quickly enough that old media buying habits weren’t working as effectively as they used to. We are fond of the saying “in God I trust, all others show me data.” …

  • Important: Google to Businesses: Don’t Create Google+ Profiles

    An important heads up. In a recent  Google Product Manager Christian Oestlien asked for businesses to hold off using regular profiles to connect with Google+. He asks for our patience while they build a business experience that should far exceed the consumer profile in terms of its usefulness to businesses. As a web design company living …

  • Attention Writers: You will rule the world (or at least Google rankings)

    Google recently purchased PostRank. Their technology analyzes blog posts to see if people are engaging. Based on a recent Google post and industry commentators, the thinking is that Google will start to place even more emphasis on quality content. Up to this point Google rankings could be manipulated by buying back links and other inbound …

  • Where should your marketing dollars go?

    New communication technologies, coupled with the Internet and mixed with changing consumer behavior, have disrupted business processes. Better mobile phones and new devices like iPads provide instant access to information. Online sites like Facebook, with 13.5 million active Canadian users (500 million worldwide), as well as Twitter and LinkedIn, are changing our habits and how …

  • Does your business website work on Mobile Devices?

    Internet-enabled mobile devices are growing in popularity. It’s expected that in 3 years 50% of all phones sold will be web enabled. Google predicts that by 2015 “mobile is going be the number one screen through which users engage with advertisers’ digital brands.” It just makes sense that if you are building or revamping your …

  • How important is linking your website to your social media?

    I asked Leslie Hughes, social media strategist at PunchMedia “How important is linking your website to your social media?” Her answer was quite good and verifies what our clients are experiencing. While Social Media seems to be a hot trend right now, businesses have to remember that their Website is still extremely important. Facebook, Twitter etc. …

  • The Social Network

    Finally got around to watching The Social Network, the movie about the creation of Facebook and it’s main founder, Mark Zuckerberg. It was an interesting movie and just won the Golden Globe for Best Picture and Director. One thing is clear: social networking continues to grow and it’s on peoples’ minds. Like most things connected …