Internet Marketing

Where to put your marketing dollars

We get it. We’re business people like you. We too look for ways of getting the most out of our marketing dollars.  Have you noticed the increasing number of marketing vehicles available to you? Offline, online, social, Pay Per Click. Confusion and doubt sets in. Then a salesperson or email arrives announcing that they have the answer. You buy their solution only to find that it wasn’t effective. So how do you ensure you don’t waste your money again and again? Coming from the world of website development, we see ways of using your website to help remove the guess …

Are you Selling in the Right Place? Online Marketing

Most business people aren’t using the social media platforms you like to use as a consumer to buy products and services. In fact some don’t use social media at all for business. If your next thought is, “well, they are old” or “they aren’t tech savvy”, I would reply that you’re probably making judgements based on your reality of online marketing, not the reality of your customer. And data shows most of our business activity is still done using dark social. In 2013 in the US, only 22% of business people used LinkedIn, a well known social media business platform. …

These 5 words will save you BIG marketing dollars

We get it. The Internet is an exciting place with emerging technologies and new ways of reaching your prospective customers. Each week we have clients ask us about a new digital marketing vehicle they’ve just read about or stumbled upon.  These shiny new tools often promise to magically solve their revenue targets.  When our clients ask, we answer with these 5 words: “Are your prospective customers there?” How many times have businesses tried new vehicles like Facebook, Twitter or Pinterest only to be disappointed? How much time and money was invested because someone told them it was the next big thing?  If you start with those 5 words –Are …

Why Businesses Need to Stop using Gmail, Rogers, Bell etc. for their Business Email

There are many people that use Gmail, Bell, Rogers and similar email providers for their personal use. When they start a new business, it’s easier just continuing to use that email. However, that’s not a very good strategy in the long run for a business. As the saying goes: “Before you start climbing a wall, make sure the wall is the right one.” You see, when you start out in your business one of the first things you get is a business card. You start handing it out. You also send out emails, continuing to build your network. So what happens, say 3 or 5 years down …

Why eNewsletters Still Work

“Newsletter marketing is so 10 years ago”, said a client recently. But is it really? Newsletters may not be the newest or coolest networking media, but they still prove to be a successful communication tool.  Why are they still successful? You are targeting users who have given you permission to contact them. Even though you may be out of sight, your newsletters will help keep your brand at the top of your subscriber’s mind. We all need a reminder from people and companies we want to hear from. The reason you have permission to contact your users is because they …

Does your writing pass the DIGS test?

Have you become a spammer and didn’t even realize it? Are you inflicting cruel punishment on your friends and clients? Internet tools have made it even easier to send out even more info. For some, the old habit of sending out information to large numbers of people to see if you get a little bit of traction is a left-over from the newspaper days. But those days are gone (or need to be). It’s become so much easier for businesses to segment their audiences and send relevant information. But how do if you know if it’s relevant? Try the “DIGS” …

What’s working? A small advertising change that will save you LOTS of money in 2013

“So how much money did you spend on advertising last year?”, I asked a client. My client showed me the overall dollar number. I whistled and said, “That’s a big chunk of change”. “Yes”, she replied. “We keep it as a percentage of overall revenues.” “Ok”, I said, “so which marketing vehicles produced the best results from a revenue standpoint? In other words, what’s working?” A blank stare. “Not really sure, she replied.” “Ok”, I said, “Let’s take your two biggest ad spends and see how much traffic they’re actually driving to your website.“ “Oh, hold on”, she said, “I …

The simple secret behind knowing where to put your marketing dollar

The tone in my voice reflected my utter astonishment. “You’re paying what per month? For digital advertising? And is it working? What do you mean you don’t know?” If this sounds like you, you are not alone. I believe some business people spend their marketing dollars out of habit and name recognition rather than results.  It doesn’t help that the latest phase in the current media transition finds sales people with shiny new digital offerings charging exorbitant rates to naive business owners that are attracted to the miracle of the online world. So, what’s a business to do? The secret isn’t so secret and has been the same for years. You …

5 Ways to Keep Social Media Simple

Social media is an important part of your marketing mix, though it can be overwhelming. Guest contributor, Leslie Hughes of PUNCH!media explains how to keep it simple and effective.   I routinely receive the following question at my Social Media seminars: ”How much time should I be dedicating to Social Media?”. My answer is “Marketing time is marketing time”. Every business requires a certain amount of marketing time dedicated to promoting your business. With Social Media, your business has the opportunity to reach a qualified, targeted audience who is *actively* interested in your product or service. 1) Start strategic. Decide what …

So long, Websites. Hello Web Presence.

The call came in … again. “I need a website for my business, how much?” It’s a simple question with a complexed answer, much liking asking “I need a house, how much?” The rest of the conversation goes something like this: Me: “Do you need hosting? Do you need email?” Prospect: “I’d like it to come up on the first page of Google.” Me: “So, you want SEO (search engine optimization)? Will you be doing any ongoing writing, social media, public relations?” Prospect: “No, I just want a website.” Me: “Will you be doing Google adWords to drive business to …