Internet Marketing

Google is making changes to analytics and this will affect your website and tracking. Google will be ending tracking with Universal Analytics by July 1, 2023 You may start seeing some notices regarding this from Google. What does this mean to you? This means that if your website uses Google Analytics and you want to …

We get it. We’re business people like you. We too look for ways of getting the most out of our marketing dollars.  Have you noticed the increasing number of marketing vehicles available to you? Offline, online, social, Pay Per Click. Confusion and doubt sets in. Then a salesperson or email arrives announcing that they have …

Most business people aren’t using the social media platforms you like to use as a consumer to buy products and services. In fact some don’t use social media at all for business. If your next thought is, “well, they are old” or “they aren’t tech savvy”, I would reply that you’re probably making judgements based …

We get it. The Internet is an exciting place with emerging technologies and new ways of reaching your prospective customers. Each week we have clients ask us about a new digital marketing vehicle they’ve just read about or stumbled upon.  These shiny new tools often promise to magically solve their revenue targets.  When our clients ask, we answer with these …

There are many people that use Gmail, Bell, Rogers and similar email providers for their personal use. When they start a new business, it’s easier just continuing to use that email. However, that’s not a very good strategy in the long run for a business. As the saying goes: “Before you start climbing a wall, make sure the wall …

“Newsletter marketing is so 10 years ago”, said a client recently. But is it really? Newsletters may not be the newest or coolest networking media, but they still prove to be a successful communication tool.  Why are they still successful? You are targeting users who have given you permission to contact them. Even though you …

Have you become a spammer and didn’t even realize it? Are you inflicting cruel punishment on your friends and clients? Internet tools have made it even easier to send out even more info. For some, the old habit of sending out information to large numbers of people to see if you get a little bit …

“So how much money did you spend on advertising last year?”, I asked a client. My client showed me the overall dollar number. I whistled and said, “That’s a big chunk of change”. “Yes”, she replied. “We keep it as a percentage of overall revenues.” “Ok”, I said, “so which marketing vehicles produced the best …

The tone in my voice reflected my utter astonishment. “You’re paying what per month? For digital advertising? And is it working? What do you mean you don’t know?” If this sounds like you, you are not alone. I believe some business people spend their marketing dollars out of habit and name recognition rather than results.  It doesn’t help that the latest …

Social media is an important part of your marketing mix, though it can be overwhelming. Guest contributor, Leslie Hughes of PUNCH!media explains how to keep it simple and effective.   I routinely receive the following question at my Social Media seminars: ”How much time should I be dedicating to Social Media?”. My answer is “Marketing time …