
AI has hit copywriting like kryptonite. For in-house marketers it’s like Clark Kent, enabling them to create far more content than ever before. According to Gartner, 63% of marketers are pioneering AI to eliminate internal and external roles. Consequently for lots of freelancers it’s more like Lex Luther, hoovering up work, leaving them feeling the pain of the new world order. One thing is certain, AI is not going to go away, so everyone involved in copywriting, whether they like it or not, has got to get with the programme. We have to harness its heroic qualities and vanquish its …