Business Tips

Do you have Google’s Webmaster Tools installed on your website? If you do and if your current website isn’t mobile friendly, Google is starting to send out notices with the words Fix mobile usability issues found on… suggesting you fix the issues. The notice will go something like this: “Google systems have tested 57 pages …

Having an accessible website means that your site is built in a way that enables anyone with a disability to interact with it. The Ontario AODA legislation kicked in January 1, 2014.  It is now mandatory for any company with 50 or more employees to make their new website or new web content accessible to …

Most business people aren’t using the social media platforms you like to use as a consumer to buy products and services. In fact some don’t use social media at all for business. If your next thought is, “well, they are old” or “they aren’t tech savvy”, I would reply that you’re probably making judgements based …

Back in Sept of 2011 usability expert Jakob Nielson wrote an article entitled “How Long Do Users Stay on Web Pages?” (http://www.nngroup.com/articles/how-long-do-users-stay-on-web-pages). He spoke of research that showed your website has only 10 seconds to get visitors to stay. If you can get visitors to stay 30 seconds the rate of visitor loss flattens out. …

We get it. The Internet is an exciting place with emerging technologies and new ways of reaching your prospective customers. Each week we have clients ask us about a new digital marketing vehicle they’ve just read about or stumbled upon.  These shiny new tools often promise to magically solve their revenue targets.  When our clients ask, we answer with these …

There are many people that use Gmail, Bell, Rogers and similar email providers for their personal use. When they start a new business, it’s easier just continuing to use that email. However, that’s not a very good strategy in the long run for a business. As the saying goes: “Before you start climbing a wall, make sure the wall …

Like many folks, I try to combine trips to and from the office with other chores: stopping at the bank, picking up office supplies, etc. You know the drill. So, when I’m planning my day, I often visit the website of the store I want to shop at, to see what time they open. If …

The calls are starting to come in from clients asking us “should I buy Yellow Pages advertising?” My answer is the same. “Let’s look at your websites visitor data and see how many visitors are coming directly from yellowpages.ca. Then you can see if the number justifies the amount you are considering spending with them.” …

Web designers and their clients can get caught up in the building of the website structure, how it looks and the cool shiny features the site has. Like a building, it stands firm and tall as visitors enter and exit. The owner and web designer/architect look proudly at their creation and think all is good. …

As web developers, we get it. Your website is the window to the world and you want it to look good. BUT, visual design is not why people visit your website. It’s information. Usability and functionality are more important than visual appeal. Here’s 5 reasons why: Do you go to a website looking for information …