
Important Reminder from Google: Review your Data Retention Settings before they take affect on May 25th, 2018! Effective May 25th, 2018 Google is changing the data retention controls of your Google Analytics. If Google Analytics is set up on your own account (as is the case with most of our clients) then you would have or should have already received reminders about this. By default, Google sets the User and Event data to expire in 26 months. This can be changed to: 14 months 26 months 38 months 50 months Do not automatically expire Should you require other settings you …