Posts by Sonja Jefferson

Part 2 from guest blogger Sonja Jefferson of Valuable Content Ltd. Some great tips for blogging brilliance.    If you are committed to helping and inspiring your customers then a blog should be your number one priority. It is one of the most cost effective and rewarding ways to start creating information that customers will appreciate, …

Guest contributor, Sonja Jefferson of Valuable Content Ltd. explains the essential ingredients for a valuable website. If you want your website to be valued by your customers and generate a consistent stream of good leads for your business what do you need to focus on? Here are eight of the most important elements you’ll need …

Guest contributor, Sonja Jefferson of Valuable Content Ltd. explains how to make sure your web content meets the customer test. What do customers expect from a professional business website? To address this question it’s helpful to understand what your visitors are looking for in the first place. Here is a useful checklist. It shows the …

Content is at the heart of today’s marketing strategies as businesses use websites and blogs to demonstrate their own expertise. Guest contributor, Sonja Jefferson of Valuable Content Ltd. explains how to create powerful content to help you sell your services and grow your professional business. “Content marketing is the only marketing left.” Seth Godin. If …