Posts by Richard Gauder

  • An Effective Website: The Wrong Path

    There is a saying: “before climbing a ladder, make sure the ground is solid and that you’re climbing the right wall.”  It seems straightforward, but many companies start climbing without asking the right question. They end up going down a path that is more complex than required. They also waste time and money. And worst of all, …

  • Treat Websites as Online Sales Staff, Not Signs

    Canadian Loonies and Toonies

    I sat across from my accountant, who is also a web client, and asked her “Do you think your website is important to your business?” She answered “Oh yes. I even got a nice client yesterday who picked us over the competition because of our website.” Next I asked, “So what percentage of your business do you believe you get …

  • Web Design is really all about the Content (Reposted)

    content - copy writing- notebook and macbook

    I originally posted this article 7 years ago. It is still key and still ignored by many organizations. There is a reason CONTENT management systems (CMS) have taken over the web. In fact over 25% of all new websites are now built with WordPress CMS. When a business owner hears that we specialize in WordPress websites, …

  • 3 Basic Steps To Keep Visitors from Leaving Your Website

    Step 1 - Step 2 - Step 3. Hand writing text on chalkboard

    What I’m about to tell you, you already know at a certain level, but as a business owner you sometimes forget how important they are. I am talking about doing the basics that keep visitors from leaving your website. Businesses are so focused on having a cool website, that they forget to execute the basic first steps. …

  • Building accessible websites: What not to do

    Chocolate Chips and cookies

    And another call comes in. They all seem to be the same lately. Caller: Hi, I was referred to you by a mutual colleague. I /our agency recently built a website and it’s ready to launch. We discovered that we needed the site to conform to AA web accessibility standards. Can you check the site …

  • Time to prepare your website now for voice searches

    The iPhone launched in 2007. Since then it’s incredible how quickly mobile phones have become a part of our lives. So what’s next?  In the last year, technology related to speech recognition has had major breakthroughs. The accuracy keeps getting better and it will only improve. And as it does, more people will stop typing …

  • The WordPress time bomb that may ruin your day

    Woman screaming

    The call or email goes something like this:  “Help!  I’ve been hacked. My website has been down for over a day now. We are losing business!” We are starting to see what we predict will be a very bad trend that will affect a large number of the organizations that are buying WordPress websites. And those organizations have …

  • Website Renovation: Landscaping Site Before and After

    Brooktrail screenshot after

    Have you ever seen those home makeover shows?  The ones that take a dated house and transform it? The lesson they teach is that you don’t need to build a home from scratch to improve your surroundings. Before Sometimes, all a website needs is a bit of a facelift to breathe new life in to …

  • Fix mobile usability issues found on…

    Do you have Google’s Webmaster Tools installed on your website? If you do and if your current website isn’t mobile friendly, Google is starting to send out notices with the words Fix mobile usability issues found on… suggesting you fix the issues. The notice will go something like this: “Google systems have tested 57 pages …

  • Stop building websites and start cultivating gardens

    When someone visits a website, the goal is not to show a work of art, it’s to answer the visitor’s needs. It’s to keep the visitor engaged in the website providing them what they came for. In this context and with the reality of a constantly changing Internet, why not build a garden rather than …