Posts by Richard Gauder

Owner CMS Web Solutions. Front end Web development firm specializing in accessibility, custom WordPress, and Shopify. I take my Gnome on trips with me...why not?

Is Your Yellow Pages Habit Making or Costing You Money?

Over the years we’ve had many clients asking us if they should continue buying Yellow Pages advertising. My answer is the same. Look at your websites visitor data and see how many visitors are coming directly from yellowpages.ca. Use the numbers to determine if it’s good value or not. This year I received a different call, not from a client, but a prospect out in the west coast. He asked if he left Yellow Pages could we ensure that his website still be found in Google for his business name? “Of course”, I said, “you don’t need them for your …

Business Owners: The Coming Website Crisis You Didn’t Know About

Question: how often do you experience Microsoft, Apple or other apps sending you updates? They do it because of security patches, upgrades and improvements. So, who’s doing that for your company website?  In the last few years web designers have gravitated towards purchasing themes. These are pre-made templates often loaded with small scripts of codes called plug-ins. Buying and customizing themed websites is usually cheaper than a custom built website. Cost-sensitive businesses like the lower upfront cost. But what they don’t realize is that they come with technical debt, meaning they kick some costs to the future.     Many unsuspecting business owners don’t realize their websites need maintenance. They think it’s like …

Where to put your marketing dollars

We get it. We’re business people like you. We too look for ways of getting the most out of our marketing dollars.  Have you noticed the increasing number of marketing vehicles available to you? Offline, online, social, Pay Per Click. Confusion and doubt sets in. Then a salesperson or email arrives announcing that they have the answer. You buy their solution only to find that it wasn’t effective. So how do you ensure you don’t waste your money again and again? Coming from the world of website development, we see ways of using your website to help remove the guess …

Working from where you want: The next Recruiting tool? 

Back in March of 2007, I wrote a blog post called Business from your Home or Cottage. It was about people who were starting to work from home. For 9 1/2 years we have been implementing technology to make it possible for our team to work remotely. I’m happy to report that any one of us can now work anywhere in the world. This ability has made us more resilient and the people that work with us happier. It has also allowed for us to hire contractors that prefer to work from home, changing our business a bit. Recently we moved our …

An Effective Website: The Wrong Path

There is a saying: “before climbing a ladder, make sure the ground is solid and that you’re climbing the right wall.”  It seems straightforward, but many companies start climbing without asking the right question. They end up going down a path that is more complex than required. They also waste time and money. And worst of all, they will create an ineffective website.  So what’s the wrong question? Asking, “What do I need in a website?”  Tell the truth. Isn’t that the question you asked yourself? You let that question generate a list of “requirements” that you took to your web developer.  Most developers worth …

Treat Websites as Online Sales Staff, Not Signs

I sat across from my accountant, who is also a web client, and asked her “Do you think your website is important to your business?” She answered “Oh yes. I even got a nice client yesterday who picked us over the competition because of our website.” Next I asked, “So what percentage of your business do you believe you get because of your website?” She thought for a moment and then gave me the number – a good portion I might add. So then I said, “Multiply that number by your revenue.” “Got it” she said. I then asked the big question, “If your website is responsible …

Web Design is really all about the Content (Reposted)

I originally posted this article 7 years ago. It is still key and still ignored by many organizations. There is a reason CONTENT management systems (CMS) have taken over the web. In fact over 25% of all new websites are now built with WordPress CMS. When a business owner hears that we specialize in WordPress websites, they begin asking questions. Does social marketing work, how do I get on the first page of Google, what’s new? Someone recently asked me what the most important thing about a website was. I naturally answered “content”. They just looked at me strangely. But THAT …

3 Basic Steps To Keep Visitors from Leaving Your Website

Step 1 - Step 2 - Step 3. Hand writing text on chalkboard

What I’m about to tell you, you already know at a certain level, but as a business owner you sometimes forget how important they are. I am talking about doing the basics that keep visitors from leaving your website. Businesses are so focused on having a cool website, that they forget to execute the basic first steps. Step 1: Make sure your website loads quickly. (added bonus – Google rewards faster loading sites) Imagine you are looking for something specific on the Internet. You put a search string into Google which provides a large list of relevant search results. You see a local …

Building accessible websites: What not to do

Chocolate Chips and cookies

And another call comes in. They all seem to be the same lately. Caller: Hi, I was referred to you by a mutual colleague. I /our agency recently built a website and it’s ready to launch. We discovered that we needed the site to conform to AA web accessibility standards. Can you check the site for us and tell me what would it take to make it comply?   Me: It’s always best to put the chocolate chips in the cookie before baking them (shout out to Billy Gregory for that gem). Caller: (nervous chuckle) Good analogy.   Me: Have …

Time to prepare your website now for voice searches

The iPhone launched in 2007. Since then it’s incredible how quickly mobile phones have become a part of our lives. So what’s next?  In the last year, technology related to speech recognition has had major breakthroughs. The accuracy keeps getting better and it will only improve. And as it does, more people will stop typing and simply ask their smart phones questions.   Apple just released a new Apple TV with voice search. Others will follow. Speak recognition technology in automobiles will improve as well. We will become more comfortable speaking than typing. Trends show it’s growing.    As a …