How many meetings have you been in where you hear the words: “We need to get our sales up”? If you’re involved in the digital marketing side of the business marketing, chances are you’re using various vehicles, like social media, Search Engine Optimization (SEO), advertising etc. to drive visitors to the website. But how much …
Wasn’t that a historic couple of years! At CMS Web Solutions, we’ve been so impressed by our clients’ creativity and responses during this pandemic. Many didn’t change what they did, they changed how they did it. That opened new opportunities, new markets, new ways of running their organization. Big round of applause from us all …
“What do you mean my website isn’t accessible because of the visual design?” the live audit client asked with irritation. I responded “Some of the colours you’re using make it difficult for people to see the information. In fact, the graph you’re using makes it impossible for 1 in 12 men who are colour blind …
Want to know if your website is accessible or not? One of the simplest ways to check is imagining you can’t use a mouse. Go to your website right now and try using only a keyboard to navigate. Use the tab key to move around. Go on, I’ll wait… Did you know where you were …
We recently were asked to comment on web design trends for 2020. Top of our list: web accessibility. Why? Because for businesses in Ontario with 50 or more employees, an accessible website won’t be an option starting next year. Ignoring accessibility will cost companies money. Why? Aside from the potential legal fines, businesses that ignore …
What’s the point of creating valuable content for your business? It’s a simple question, but tough to answer because there are so many reasons: To generate leads, to win more business, to engage people, to raise awareness of your brand, to help your customers. All of these are true, but there’s a step before all …
Over the years we’ve had many clients asking us if they should continue buying Yellow Pages advertising. My answer is the same. Look at your websites visitor data and see how many visitors are coming directly from yellowpages.ca. Use the numbers to determine if it’s good value or not. This year I received a different …
Question: how often do you experience Microsoft, Apple or other apps sending you updates? They do it because of security patches, upgrades and improvements. So, who’s doing that for your company website? In the last few years web designers have gravitated towards purchasing themes. These are pre-made templates often loaded with small scripts of codes called plug-ins. Buying and customizing themed websites …
We get it. We’re business people like you. We too look for ways of getting the most out of our marketing dollars. Have you noticed the increasing number of marketing vehicles available to you? Offline, online, social, Pay Per Click. Confusion and doubt sets in. Then a salesperson or email arrives announcing that they have …
Back in March of 2007, I wrote a blog post called Business from your Home or Cottage. It was about people who were starting to work from home. For 9 1/2 years we have been implementing technology to make it possible for our team to work remotely. I’m happy to report that any one of us …