We get it. The Internet is an exciting place with emerging technologies and new ways of reaching your prospective customers. Each week we have clients ask us about a new digital marketing vehicle they've just read about or stumbled upon. These shiny new tools often promise to magically solve their revenue targets.
When our clients ask, we answer with these 5 words: “Are your prospective customers there?”
How many times have businesses tried new vehicles like Facebook, Twitter or Pinterest only to be disappointed? How much time and money was invested because someone told them it was the next big thing?
If you start with those 5 words –Are your prospective customers there? – you can choose the most effective vehicle for your specific business.
Because it’s useless showing off your shiny new vehicle if no one you care about is there to see it.