Do you need a mobile App (or website)?

Prospective Client: I think I need a mobile app for my business. Me: Why do you think you need one? Prospective Client: Others have said we should get one. And it’s kinda cool. Me: But you don’t count. Prospective Client: What? Me: Why does what you want have anything to do with getting an app? …

“So how much money did you spend on advertising last year?”, I asked a client. My client showed me the overall dollar number. I whistled and said, “That’s a big chunk of change”. “Yes”, she replied. “We keep it as a percentage of overall revenues.” “Ok”, I said, “so which marketing vehicles produced the best …