Dark Social: Majority of social sharing is done outside of social media platforms

The conversation began: “I need to do social media for my business” they said. “Great”, I answered, “What’s your business and which social media platforms are your prospective customers or influencers using?” “I’m not sure, but I know I have to do it.” they replied, “Do you have the time?” I asked. “Not really”, they …

There’s a great picture in a blog post called Device Fatigue. On top of all the devices in the picture, remember to add the various number of desktop monitors. Then remember that there are also a large number of browsers with new versions launched regularly. So when you call up a website designer and ask …