We wasted money on advertising last year. Did you?

I have a confession to make. My firm wasted a lot of money on ineffective adversing last year and it’s my fault. I didn’t realize quickly enough that old media buying habits weren’t working as effectively as they used to. We are fond of the saying “in God I trust, all others show me data.” …

Visitors judge you based on your website. Visitors include future employees, prospects, media and customers. It’s your window to the world. Does it truly reflect your business? A website’s visual look is important. However, like a book it’s the content that makes it a best seller. Is your content best-seller worthy? There’s only one face …