What’s the real secret of a successful website?

I was asked recently what the secret was to an effective website.  After building hundreds of websites over the years, I know the success of a website is determined before one even builds it. It starts with asking what the purpose of the website is and its target audience. For example, about 4 years ago …

If a salesperson offered to bring in sales for your business for a straight 10% commission, would you take it?  How much would you pay for a full time salesperson?  The answer to both questions would be based on return not cost. A proper internet strategy, well-built website and on and offline marketing should bring …

Web Design is a profession, like being an accountant, lawyer or engineer. The difference is that currently in this country it is not regulated. Instead the market forces are at work. It’s a wild west out there. Businesses of all sizes are discovering that websites are more than an online brochure. Their website is a …