Web Design will fail unless you remember this

No matter how good a web design is, your website will fail unless you heed this advice. The key to a good website is providing great information that visitors are looking for, in ways they want to see/hear it, and having an honest and friendly tone that builds a relationship. Sounds simple doesn’t it?

In traditional branding terms, in the long run a brand is just a name. In the short term, the brand needs a unique idea or concept. It needs to “own” a word in the mind, ideally first in it’s class (think Amazon, eBay etc.). After time that uniqueness disappears.(Esso verses Petro Canada, Seven 11 verses …

Although we are extremely happy from the many calls we receive from frantic business owners whose web designer has gone out of business, disappeared or plain ignored them, I starting to become disturbed. Bad experiences with web designers give the web design business a bad name. People don’t know who to trust. Please business people …