Are you gathering email addresses of most that come through your store? If no, why not? Think of them as seeds you send out into the world. How will you care for them and nurture them? They are more likely to provide an email address if you make it fun/rewarding for them…give them a reason! …
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For Retailers Who want more Business
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Treating your Website like a Mass Lottery?
Throwing up a website without coming at it from a business context is like buying a ticket in a mass lottery and hoping you’ll be the one in 30 million that hits it big. Wanting to get found on Google is no different than wanting to get found in your local “offline” marketplace. Start with …
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Cleveland weather reminds us about our personal impact on the planet
With climate change contributing to the weird weather experienced in Cleveland and around the world, it’s becoming apparent that each of us needs to take proactive action in reducing our footprint and reducing greenhouse gasses. We’ve just aligned ourselves with a technology service provider that fixes our (and our client’s) computers through the phone and …