Visitors skim read websites. Limit your words and write like an inverted pyramid, with the most important information on top. The general rule for content writing for a website is to use 50% of the content that you would if it was in print.
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Web Design Tip: Write succinctly and think “inverted pyramid”
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The Worse Time to Advertise
As a general rule there are good times and bad times to advertise. Of course it depends on the industry, but warm weather is typically not as effective as colder months. Why? Think about your habits when the nice weather hits. Are you reading less ads and playing more golf or outside gardening? So put …