When Your Website Costs you Money

A general rule for website copy is use half as much on a website than you would use in print, as people “skimâ€? website content.  If you have a company information website that is used for marketing purposes, ensure you consider how much information you want to provide to a potential customer. If you’re effective …

When it comes to marketing, if you don’t measure, you can’t manage. How much money have you thrown away through ineffective marketing? One of the easiest ways to measure effectiveness is creating “offline” marketing campaigns (flyers, classified ads etc.) that drive visitors to your website. To check the effectiveness of the campaign review your traffic …

Welcome! Lately I’ve been seeing a slow change in the way we can do business. The old ways still seem to work here and there, but the Internet is starting to change things. There is no right way, it’s more “let’s try this and see if it works”, “now let’s try that.” I used to …

I’m reading a good book called “the World is Flat”. The author talks about how technology is making the world flat. Individuals and companies are partnering all over the world to do things better and cheaper. Those that don’t start to take advantage of technology, innovate constantly and change their company quickly will simply be …

We saw Al Gores movie, An Inconvenient Truth It was excellent (we highly recommended you see it) and made us look at how to cut down our CO2 emissions. No more waiting for “them”, whoever “they” are, to do it for us. We signed on with www.Bullfrogpower.com and now 100% of our electricity generated through …