What’s the point of creating valuable content for your business? It’s a simple question, but tough to answer because there are so many reasons: To generate leads, to win more business, to engage people, to raise awareness of your brand, to help your customers. All of these are true, but there’s a step before all …
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Guest Post: What’s the point of creating valuable content for your business?
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Google Mobile First Indexing is Happening
Google Warned Us and they are on a Roll: Back in 2016 Google warned us and we warned you, that your website needed to be mobile friendly or your rankings would suffer. Google warned us that they would be switching from a desktop focussed index to a mobile-first index and it’s happening now. Below is an excerpt of the …
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An Effective Website: The Wrong Path
There is a saying: “before climbing a ladder, make sure the ground is solid and that you’re climbing the right wall.” It seems straightforward, but many companies start climbing without asking the right question. They end up going down a path that is more complex than required. They also waste time and money. And worst of all, …
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Treat Websites as Online Sales Staff, Not Signs
I sat across from my accountant, who is also a web client, and asked her “Do you think your website is important to your business?” She answered “Oh yes. I even got a nice client yesterday who picked us over the competition because of our website.” Next I asked, “So what percentage of your business do you believe you get …
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Warning from Google: Your Website MUST now be Mobile Friendly, or your rankings will suffer
Starting in April 2015 Google wanted your website to be more mobile friendly and if it wasn’t they started penalizing non-mobile friendly websites, on their search engine, when visitors searched from a mobile device. (Google article here) “The search engine already promotes sites that work well on mobile devices over ones that don’t, a change introduced in …
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3 Basic Steps To Keep Visitors from Leaving Your Website
What I’m about to tell you, you already know at a certain level, but as a business owner you sometimes forget how important they are. I am talking about doing the basics that keep visitors from leaving your website. Businesses are so focused on having a cool website, that they forget to execute the basic first steps. …
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Fix mobile usability issues found on…
Do you have Google’s Webmaster Tools installed on your website? If you do and if your current website isn’t mobile friendly, Google is starting to send out notices with the words Fix mobile usability issues found on… suggesting you fix the issues. The notice will go something like this: “Google systems have tested 57 pages …
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Stop building websites and start cultivating gardens
When someone visits a website, the goal is not to show a work of art, it’s to answer the visitor’s needs. It’s to keep the visitor engaged in the website providing them what they came for. In this context and with the reality of a constantly changing Internet, why not build a garden rather than …
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Key Steps in Writing for the Web
The single largest delay in getting new websites launched for our clients is getting the content from them. They know their business and should be able to provide the messaging, right? The fact is content/copy writing for the web seems to be a big challenge for clients. Sometimes they are just too close to their …
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Should you buy YellowPages.ca advertisements this year?
The calls are starting to come in from clients asking us “should I buy Yellow Pages advertising?” My answer is the same. “Let’s look at your websites visitor data and see how many visitors are coming directly from yellowpages.ca. Then you can see if the number justifies the amount you are considering spending with them.” …